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Welcome
to the first SCOREBOARD issue of 2010!
You
may have noticed something new in the header - SCORE has a new logo. While the former "Counselors
to America's
Small Business" tag line told who we are, the
new line "Your Success - Driven by SCORE" emphasizes what we do -
help clients succeed. By the way, you might keep this concept in
mind when creating or changing YOUR logo!
Along
with our new logo, SCORE will soon introduce a new series of workshops
designed to fulfill this mission.
Each concentrates on one aspect of business: Start-up Basics, Business Concept, Marketing
Plan, Financial Projections, and Funding Sources. While these workshops are a
series, business owners may participate in only those in which they have
interest.
We're currently selecting dates and sites, so
watch for the announcement in the next few weeks.
WHAT'S IN THIS ISSUE
A
topic that clients commonly request assistance with is how to generate
additional revenue, so we've included four articles in this issue on
that topic. Whether it's
advertising, promotion, or new product introduction, every business must
develop and implement marketing to reach their target audience, letting
them know what you offer, and why it's better than the competition's.
Marketing
New Product
Products
must be directed to a selected market, but before beginning and planning
your launch, you need to understand and determine that market. Rob Adams gives some great advice
on why this is important and how to accomplish it in "New Product Launches."
Understanding
the Competition
Many
business owners starting a business or introducing new products and
services neglect an essential component of the decision-making process -
competition. If there are
already competitors, there is probably a market for your product. But in order to compete, you must
understand the competition.
Again, Rob Adams gives some insight on this task in "Understanding The Competition."
What
Type of Marketing Should You Use?
Now
that you've selected your new product and analyzed the competition,
you're ready to do some marketing. While you're thoughts may turn
immediately toward attracting new customers, you need to first determine
what type of marketing strategy is best suited for your targets, the
product, and the competition. "Three Types of Marketing Your Small Business Needs To
Grow" gives some new perspective on this.
Growing
Your Business
Learning
to generate new sales leads is an essential skill for any business
owner. You need to understand
the possibilities for finding new customers, and Elizabeth Wasserman
gives some new thoughts on how to do this in "How To Find New Customers and Increase Sales."
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